Factors Influencing Ridership in a Zero-Fare Bus Network: A Case Study of Intercity Transit in Thurston County, WA State
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Factors Influencing Ridership in a Zero-Fare Bus Network: A Case Study of Intercity Transit in Thurston County, WA State
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This study examines the factors influencing ridership in Intercity Transit’s zero-fare bus network in Thurston County, Washington. Implemented in 2020, the zero-fare policy aimed to increase ridership and improve accessibility. However, the concurrent onset of the COVID-19 pandemic complicated the policy’s impact. Through a mixed-methods approach combining surveys, geospatial analysis, and statistical modeling, this research investigates the interplay between fare elimination, demographic factors, and external shocks in shaping public transit use. Findings reveal that while the zero-fare policy positively influenced ridership among certain groups, particularly low-income and transit-dependent populations, the pandemic significantly disrupted expected outcomes. This study contributes to the growing body of literature on fare-free public transportation and offers insights for transit agencies considering similar policies, especially in mid-sized urban areas facing unique challenges.
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August 2024
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Sihe Sun
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Sun, SIhe_MES Thesis_Sep 2024
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