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Newsletter_19740401.pdf
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The Evergreen State College Newsletter (April 1, 1974)
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1 April 1974
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APril 1 » 1974
- WELCOME TO SPRING EDITION
MORE THAN TWO THOUSAND RETURN FOR SPRING QUARTER
Approximately 2,050 students are expected to arrive on campus this morning for the
start of Spring Quarter. The number is about 200 less than the Winter Quarter enrollment.
Registrar Walker Allen estimated that of the 2,246 Evergreen students enrolled Winter
quarter, 180 would have withdrawn or graduated by today and an additional 180 would have
gone on leave. An estimated 80 students were expected to return from Fall Quarter leaves
of absence and another 80 new students from the Winter Quarter waiting list were expected
to enroll.
EVERGREENERS HEAD FOR MEXICO
An eight-week trip through Mexico will occupy 16 Evergreen students and Faculty
Member Medardo Delgado much of Spring Quarter. The students
some pursuing individual
contracts and others from three academic programs
left for Guaymas, Mexico March 23
and planned to spend four weeks winding their way south to Oaxaca, where they will spend
five days before returning to Evergreen May 19.
Delgado, who spent most of last summer traveling throughout Mexico, said the students
will study a variety of phases of Mexican life on their trip. "Many are interested in
natural history, others want to examine cultural and anthropological data, others will
concentrate on the transitions underway in Mexican life styles and economics," he said.
He hopes some of the students will develop a cultural exchange program while they
are staying in small towns and rural areas. "I'll try to visit rural communities ahead
of time and find families and places they may want to visit," he added. "Then, when the
students arrive, we'll set up a home base and they may be gone from it two or three days
at a time, visiting with rural families, gathering data for their individual projects."
The group will seminar as often as possible
and hopes to invite Mexican citizens to
join the sessions. Among the topics students want to explore with their guests are the
transitions taking place in Mexican culture as a result of American tourism and the new
trends in Mexican agriculture.
After stopovers in Los Mochis, Mazatlan, Guadalajara and Mexico City, students will
arrive in Oaxaco May 5 and return home nine days later to begin preparation of a report
they will present to the community during the Spring Quarter academic festival.
SIXTY-THREE EARN B.A.'s IN MARCH
Sixty-three Evergreen seniors completed requirements for Bachelor of Arts degrees
at the end of Winter Quarter. Included among the graduates are 14 students from Olympia,
eight from Seattle, four from Lacey, three from Bellevue, two each from Spokane and Vancouver, and one each from Auburn, Bremerton, Gig Harbor, Hoquiam, Kennewick, Leavenworth,
Monroe, Neah Bay, Ocean Park, Richland, Tacoma , Moses Lake and Tukwila. Seventeen out-ofstate students also completed degree requirements in March.
Newly graduated are: Seleste Anderson, James Anest, Teresa Baldwin, John Baldwin,
Gerard Baptiste, Mary Bergstrom, Adam Birdinground Jr., John Bonica, Elizabeth Briggs,
Selena Brotherton, Peter Bruck, Bruce Bullock, Christine Cody, Lloyd Colfax, James Denison,
Diana Deutsch, Deborah Dick, Leslie Emerson, James Fusco, Ronald Gildner, Jessie Hamilton,
William Harrison, Richard Henry, Darryl Hasten, Neil Hiserote, Bobby Joe Holder, Vernon
Judd, Robert Kay, Judy Klayman, David Lazar, Sally Lee, Deborah Lev, Rand Martin, Harold
Matheson, Charles McCann, James Medford, Lynne Mercer, Michael Miller, Susan Montgomery,
-2Enid Newberg, Roderick Newton, Jeffrey Parks, Lyda Pierce, Kelvin Pratt, Katherine Preston,
Douglas Raymond, Clarence Renouard, Barbara Resnik, Douglas Richards, Robert Rudine,
Michael Sayan, Ron Schaefer, Jon Sebaska, Eve Shaw, David Shepard, Jane Sheridan, Nancy
Snyder, Jeffrey Streeter, Larry Veer, Candace Vogler, Donna Walczak, Victoria Wheaton and (
John Yesberger.
COOPER POINT JOURNAL OFF THE PRESSES THURSDAY
The first issue of the newly reorganized Cooper Point Journal
which has had
four editors in three quarters
will be off the presses Thursday afternoon if all goes
as planned. Spring Quarter Editor Knute Olsson (Skip) Berger says the issue will be the
first of ten editions which he and his largely new staff hope to publish.
Key to production of the paper will be the newly-purchased compugraphic machine,
a mechanical wonder which sets cold type in one of four different styles for offset
printing. The new machine, harbored in the third floor of the library, will enable the
Evergreen journalists to produce the paper for about half of what it cost Fall and
Winter Quarters because of no need for commercial typesetting.
"We've been having the paper set, complete with pictures, headlines, etc., at the
Lacey Leader and then having their staff take it down to the Shelton Journal for printing," Berger reports. "With the new machine, we'll set all the type here, process the
pictures in Evergreen's darkrooms, do the graphics in our office, and take camera-ready
copy to Shelton ourselves."
The $7,000 machine was purchased by the college for use by the paper staff, graphics
personnel and staff members of the Learning Resource Center. Purchase of the machine
was the brainstorm of Andy Ryan, editor of the paper last Spring, who felt the college
would, in the long run, be far better off with its own printing equipment.
Ryan is serving as managing editor of the Journal for Spring Quarter. Bill Hirshman,
former news director for KAOS, will direct the news desk, and John Foster will head the
business and advertising staff. Others new staffers include Claudia Brown, special
/
features editor, and Mary Hester, secretary. Positions are still open for talented
folks interested in working as copy editors, reporters, artists, layout specialists,
graphics technicians and advertising salesmen. If interested, stop by CAB 105 and talk it
over with Berger and company.
PART-TIME STUDENTS REGISTER WEDNESDAY
Registration for six modular courses offered by Evergreen Spring Quarter will be
held Wednesday from 4 to 8 p.m. in the Office of Admissions. The modulars
designed
to serve adults from the immediate college service area
are one-unit programs equivalent
to four quarter hours of credit.
Spring modular offerings include: Films and Writings of Alain Resnais, Robert Bresson
and Jean-Luc Godard, taught by Faculty Member Gordon Beck; Introductory Physics, taught
by Faculty Member Rob Knapp; Philosophy of Science, taught by Faculty Member Charles Pailthorp; Nineteenth Century Russian Literature, taught by Faculty Member Tom Rainey; The
Future of Sino-American Relations, taught by Faculty Member Paul Marsh, and Varieties of
American Childhood, taught by Faculty Member Wini Ingram.
Registration fees for persons interested in earning academic credit as "special"
students are $80 per module. Auditing students
those not wanting formal evaluation
or credit
may enroll in the programs for $20. Interested persons should contact the
Office of Admissions (866-6170) or the modular course instructors for additional information.
BARRY REELECTED CHAIRMAN OF THE HUMANITIES
COMMISSION
Faculty Member David Barry has been reelected chairman of the Washington State Com- /
mission for the Humanities by the organization's 12-member board. Barry, elected to a new
term ending in December of 1974, has served as chairman of the commission since October of
1971. The organization, based at Evergreen, is directed by Bill Oliver.
-3ART WORKSHOPS SCHEDULED APRIL 3-5
John Broke of the Washington State Art Services will present three days of art
workshops at Evergreen April 3, 4, and 5. The workshops, which are free and open to the
public, will feature one-hour instructional slide/tape presentations each morning beginning
at 11 o'clock and afternoon demonstrations on construction of various artistic materials.
Washington Art Services is an organization sponsored by Washington State University
and funded by the Washington State Arts Commission. Broke's presentations are sponsored
by the Evergreen Visual Environment Group and will examine: Construction of Shipping
Crates for Art Articles, April 3; Construction of Bisplay Cases, April 4; and Construction
of Sculpture Stands, April 5.
All of the sessions will be held in room 043 of the Laboratory Building, Enrollment is limited to 15 persons and interested parties are invited to register for the free
sessions by calling 866-6061.
MEMORIAL SCHOLARSHIP FUND ESTABLISHES
The friends and widow of Bernard Saibel have established a scholarship memorial
fund at Evergreen. The fund, established for music students, honors the intense interest
in music held by Saibel, who served as director of the State Child Guidance Services from
1958 to 1968. An Olympia resident for 16 years, Saibel began his career in social work
in Seattle in 1942. Following his retirement from state work in 1968, Saibel served as an
associate professor of philosophy at Pacific Lutheran University in Tacoma.
An amateur musician, Saibel studied part-time with Evergreen Faculty Member Robert
Gottlieb and frequently performed with other music students before his death in January
of 1974. Anyone interested in more information about the memorial fund is invited to
contact Marianne Nelson, Evergreen's director of development, 866-6565.
STUBENTS INVITEB TO MEET WITH HIGH SCHOOL COUNSELORS
Evergreen students from Washington high schools are invited to share the Evergreen
story with their high school counselors in noon visits scheduled throughout Spring Quarter.
In an effort to acquaint counselors with college programs and procedures, the Admissions
Office has invited high school personnel from throughout the state to discuss programs,
meet with students and tour the campus. Visists are scheduled for April 2, 8, 16, 25
and May 7. Most sessions will begin at 9:15 a.m. in the Lecture Hall lounge and be
followed with a noon break in CAB 108F. There students are urged to join their counselors
for lunch and share their experiences with them so counselors can relate them to other
potential students from their home towns.
The schedule of visitations includes:
April 2
Counselors from Battleground, Ft. Vancouver, Evergreen, Columbia River
and Hudson's Bay High Schools;
April 8
Counselors from Aberdeen, Hoquiam, Castle Rock, R.A. Long and Mark Morris
High Schools;
April 16
Counselors from Cleveland, Nathan Hale, Roosevelt, Garfield, Lincoln
and Franklin High School, all in the Seattle area;
April 25
Counselors from Mercer Island, Bellevue, Sammamish, Juanita and Redmond
High Schools; and
May 7
Counselors from Olympia, Tumwater, North Thurston, Timberline, Centralia,
Chehalis and Shelton High Schools.
PHI BETA KAPPA MEMBERS SOUGHT
The Puget Sound Association of Phi Beta Kappa is trying to locate members of that
organization on the staffs and faculties of colleges and universities in Western Washington.
Any Evergreen members of the organization are invited to contact Robert Hitchman at 1320
IBM Building, Seattle, Washington, 98101.
-4five hours of testimony
BOARD OF TRUSTEES EXAMINES AFFIRMATIVE ACTION PROPOSAL
Evergreen's Board of Trustees waded through nearly five hours of testimony and dis- (.;
cussion concerning the college's proposed Equal Opportunity Policy and Affirmative Action
Program at the March 14 meeting, finally bringing the document to a point where it can be
further considered at a required public hearing on April 18. Trustees moved section by
section through the long document, asking questions and hearing remarks by interested staff,
faculty and students. Numerous changes
most of them minor in nature —— were suggested
and likely will be incorporated in a final draft when the wide-ranging policy faces trustee
consideration again this month.
Most of the discussion focused on three areas: (1) what the word "goals" means in
the context of an Affirmative Action Policy (Is it a promise? An absolute quota? An
intention? Something to strive for, given all the variables involved in student recruitment and staff employment?); (2) whether the short and long-term numerical goals for the
employment of non-white and female faculty and staff are reasonable and attainable; and
(3) whether the grievance procedure specified in the plan violates the non-adversary
spirit of college governance documents.
NO SPECIFIC ACTION TAKEN
Trustees indicated willingness to have several minor changes included in the next
draft, but took no specific collective position on such issues as whether the 1984 goal
for female faculty hiring should be 50 rather than the proposed 37 per cent, the precise
way in which the grievance procedure should operate, and the method by which staff and
faculty should be counted in measuring progress toward numerical goals. (For instance,
should a non-white female be counted in both categories or just one? If so, how about
the count for others, such as white males, who, under the current plan, are listed in two
categories?) Trustees indicated they wanted further information and more time for consideration of such thorny issues prior to the April 18 public hearing, which is a requirement
of the state's Higher Education Administrative Procedures Act. The board also was not
prepared to speculate on the probability of approving the complex document at the next
hearing.
In other business March 14, the Board of Trustees:
Approved a proposal to raise tuition and fees for Washington residents who are not
Viet Nam veterans from $165 to $169 per quarter for the 1974-75 academic year. This
brings the fee to the legally-allowed ceiling and keeps Evergreen in conformity with
charges assessed by the state's other public four-year colleges, except Central Washington
State College, which has not yet taken such action.
Approved a sliding scale tuition and fee schedule for the 1974 Summer Program, based
on credit hours taken. Resident students will pay $80 for one unit, $110 for two units,
$140 for three units and $165 for four units. Non-resident students will pay $220, $300,
$380 and $453 for one through four units, respectively. The fee schedule also provides
that new students enrolling only for the summer session need not pay an application fee
or advanced admissions deposit.
Awarded four contracts totaling $253,338 for various campus construction projects.
Largest award was $163,000 to Totem Electric of Tacoma for providing illumination for the
Evergreen Parkway. Other contracts involve construction of bicycle shelters, building a
storage shed, and landscaping the area around the Seminar Building. In a related action,
the board, at the request of Director of Facilities Jerry Schillinger, rejected all bids
received for construction of tennis courts near the Recreation Center.
And, deferred until the next meeting consideration of a proposed set of policies and
procedures for utilization of the campus closed-circuit television system.
WOOD NAMED TO PUBLICATIONS BOARD
George Wood, a third-year Evergreener from Walla Walla, has been named to the Board
of Publications, filling the position formerly held by Will Rice, a Seattle third-year
three other board members: Secretary Bonnie Hilts of Student Services, Faculty Member
Will Humphreys, and Publisher Bob Brown of the Lacey Leader.
-5GRADUATION SCHEDULED FOR JUNE 2; INFORMAL CELEBRATION SET
Commencement ceremonies will run from noon to 5 p.m. on Sunday, June 2, if plans
outlined by the Graduation DTF are finalized on schedule. The three student coordinators —
seniors George Porter, Oakland, CA.; Julie Blanchard, Olympia, and Trey Imfeld, Hamilton,
Ohio
hope the early graduation date will encourage the entire campus to attend the
event, planned for the central campus plaza.
Two hours of senior exhibitions and performances will start the half-day ceremony
beginning at noon. All seniors are encouraged to contribute something to the presentation
by contacting Lee Chambers, head of the exhibits, or Porter, head of senior performances.
Two local speakers will be invited to address the graduating seniors at 2 p.m. A small
senior publication will be distrubited at that time which will include personal contributions from as many of the graduates as are interested in submitting a short (restricted
to one-half page) poem, summary of their work at Evergreen, art work or anything else they
deem appropriate. Then, the afternoon celebration will conclude with a reception complete
with refreshments and, hopefully, some lively music.
Seniors interested in helping finalize plans for the June 2 event are urged to attend
the next DTF meeting slated for Thursday (April 4) at noon in the third floor CAB lounge.
Seniors interested in contributing to the graduation publication are asked to submit
their work to Academic Dean Lynn Patterson or to the Information Center no later than
Friday, April 12. Graduates interested in wearing caps and gowns for the celebration
should order them in advance for a $6 rental rate through the Bookstore before May 1.
RETIREMENT DTF REVIEWS PROPOSED CHANGE
Last year the Washington State Legislature liberalized the statutory provisions for
faculty and exempt staff retirement, and last month a 10-member Evergreen Disappearing
Task Force met to review the proposals. Chaired by Sally Hunter, assistant to the provost,
the DTF met for little more than an hour, reviewed the document, and referred it to Vice
President Dean Clabaugh, who will present it to the Evergreen community.
Basically, the new provision would allow Washington colleges and universities to
supplement TIAA/CREF retirement benefits for which faculty and administrative exempt
personnel are eligible. The DTF studied a proposed draft to implement the new law on a
common basis for all the state colleges and universities. The interinstitutional draft,
approved by the DTF, will probably be brought to the Evergreen Board of Trustees this
month. If approved, it will be incorporated into the college retirement plan and could
affect some 112 Evergreen exempt staff and faculty.
100 DONATE TO EVERGREEN ACCOUNT
Exactly 100 persons donated blood to the Evergreen account at the Washington State
Blood Resource Center on March 14. Health Services reports that the staff of the Resource
Center, who have absorbed the functions formerly performed by county blood banks, required
a donation of "at least" 100 pints of blood before they could plan another trip to Evergreen from their Seattle headquarters. Exactly 100 pints were donated and have been deposited in the Evergreen account for use by all students, staff, faculty and their families.
The Resource Center staff will be back May 21 for more....
new deans' policy
ASSOCIATE DEANSHIP ELIMINATED: DEANS' TERM REDUCED TO THREE YEARS
The term of service for Evergreen's academic deans has been reduced from four to
three years and the position of associate dean has been eliminated in a revision of the
rotation of deans policy announced by Provost Ed Kormondy. The policy, first drafted in
June of 1972, was revised by a Disappearing Task Force. Its recommendations were approved
by Kormondy, effective today.
The DTF, chaired by Faculty Member Burt Guttman. recommended that the academic deans
-6continue to rotate, but suggested a maximum of four deans of equal status because its
jmembers felt the number of deans originally recommended (five) was no longer necessary
in view of the college's slower growth rate. The DTF also noted that the three deans
and Evergreen's two associate deans had, in fact, carried equal loads anyway. Neither
I
Lynn Patterson nor Oscar Soule ever served as junior members of the deans' team while
they were in the associate deanship. The DTF viewed the present tenure of four years as
too long, and felt it scared away many potential applicants for the deanship. "Furthermore," the DTF reported, "a dean probably loses his/her effectiveness after two or three
years through an unavoidable series of errors in judgment and personal or political
conflicts."
Deans will now rotate on three-year terms, with most terms scheduled to begin or
end some time in the summer "to minimize disruptions of both teaching activities and
deans' functions." From now on, the DTF appointed to screen dean nominees will complete
most of its work during Winter Quarter so deans-elect can be announced by the end of
that quarter.
DTF TO SEEK YOUTZ SUCCESSOR
An exception to this procedure is the DTF which will seek a successor to Dean
Byron Youtz, who is completing the four-year term of former dean Don Humphrey. Kormondy
will appoint members to that DTF by the end of the week. Persons interested in applying
for the deanship must have been a member of the faculty for at least one year, must have
spent at least one academic year teaching in either a coordinated studies or group contract mode, and must hold no other administrative post.
Candidates for the position will be eyed with a view toward their academic discipline,
according to the new policy. "So far," the report noted, "the deans' team has maintained a good disciplinary balance. We believe it is important that this continue... that
the team should always consist of at least one person who can give counsel in each of
four areas: arts, humanities, natural sciences, and social sciences." The report is
quick to point out that its authors are not suggesting that the deans be designated by
their fields or that they singularly represent just one area, "...we expect deans to (
continue sharing desks as they do now and to merely be able to give counsel in each area
as the need arises...we assume that many people will be able to give competent advice in
at least two of the four areas," the report stated.
A schedule of the Dean Search DTF's activities and names of its members should be
available in the April 5 edition of the Newsletter. More detailed information on the
deans' rotation policy is available now at the Information Center, the offices of the
president, vice presidents, deans, directors and members of the faculty.
EVERGREENERS IN THE NEWS
...Faculty Member William Winden and his wife Joan were featured soloists with the
Oregon Symphony March 8 and 10 at the Portland Civic Auditorium. The Windens participated in the two evening presentations dedicated to the music of composer Jerome Kern...
...Recent Evergreen graduate Nancy Stevens has been accepted to the medical schools
at both the University of Washington and St. Louis' Washington University. She has decided
to enter Seattle's University of Washington next fall. In the meantime, she's in Oxford,
England working as a research assistant in epidemiology at the Radcliffe Infirmary,
part of Oxford University...
...Retail Clerk Tom Wingard resigned his position at Evergreeen March 31...Newly
hired is Christine Davis, office assistant in Financial Aid and Placement, who joined
the staff March 7.
...And, finally, Bookstore Manager Doris McCarty has returned from the plains of
Spain and the sands of Africa complete with photographic proof of her fearless adventure
aboard a camel...
EVALUATION WORKSHOPS OFFERED
Four more workshops to explore alternatives in evaluation and communication will
be offered to Evergreeners Spring Quarter by Bill Idol, assistant to the provost, and
-6continue to rotate, but suggested a maximum of four deans of equal status because its
jmembers felt the number of deans originally recommended (five) was no longer necessary
in view of the college's slower growth rate. The DTF also noted that the three deans
and Evergreen's two associate deans had, in fact, carried equal loads anyway. Neither
I
Lynn Patterson nor Oscar Soule ever served as junior members of the deans' team while
they were in the associate deanship. The DTF viewed the present tenure of four years as
too long, and felt it scared away many potential applicants for the deanship. "Furthermore," the DTF reported, "a dean probably loses his/her effectiveness after two or three
years through an unavoidable series of errors in judgment and personal or political
conflicts."
Deans will now rotate on three-year terms, with most terms scheduled to begin or
end some time in the summer "to minimize disruptions of both teaching activities and
deans' functions." From now on, the DTF appointed to screen dean nominees will complete
most of its work during Winter Quarter so deans-elect can be announced by the end of
that quarter.
DTF TO SEEK YOUTZ SUCCESSOR
An exception to this procedure is the DTF which will seek a successor to Dean
Byron Youtz, who is completing the four-year term of former dean Don Humphrey. Kormondy
will appoint members to that DTF by the end of the week. Persons interested in applying
for the deanship must have been a member of the faculty for at least one year, must have
spent at least one academic year teaching in either a coordinated studies or group contract mode, and must hold no other administrative post.
Candidates for the position will be eyed with a view toward their academic discipline,
according to the new policy. "So far," the report noted, "the deans' team has maintained a good disciplinary balance. We believe it is important that this continue... that
the team should always consist of at least one person who can give counsel in each of
four areas: arts, humanities, natural sciences, and social sciences." The report is
quick to point out that its authors are not suggesting that the deans be designated by
their fields or that they singularly represent just one area, "...we expect deans to (
continue sharing desks as they do now and to merely be able to give counsel in each area
as the need arises...we assume that many people will be able to give competent advice in
at least two of the four areas," the report stated.
A schedule of the Dean Search DTF's activities and names of its members should be
available in the April 5 edition of the Newsletter. More detailed information on the
deans' rotation policy is available now at the Information Center, the offices of the
president, vice presidents, deans, directors and members of the faculty.
EVERGREENERS IN THE NEWS
...Faculty Member William Winden and his wife Joan were featured soloists with the
Oregon Symphony March 8 and 10 at the Portland Civic Auditorium. The Windens participated in the two evening presentations dedicated to the music of composer Jerome Kern...
...Recent Evergreen graduate Nancy Stevens has been accepted to the medical schools
at both the University of Washington and St. Louis' Washington University. She has decided
to enter Seattle's University of Washington next fall. In the meantime, she's in Oxford,
England working as a research assistant in epidemiology at the Radcliffe Infirmary,
part of Oxford University...
...Retail Clerk Tom Wingard resigned his position at Evergreeen March 31...Newly
hired is Christine Davis, office assistant in Financial Aid and Placement, who joined
the staff March 7.
...And, finally, Bookstore Manager Doris McCarty has returned from the plains of
Spain and the sands of Africa complete with photographic proof of her fearless adventure
aboard a camel...
EVALUATION WORKSHOPS OFFERED
Four more workshops to explore alternatives in evaluation and communication will
be offered to Evergreeners Spring Quarter by Bill Idol, assistant to the provost, and
-7students Jan Rensel and John Agnew. Approximately 20 persons from a cross section of
the Evergreen community are invited to each two-day workshop, held at the Sunwood Lakes
Clubhouse.
"We begin talking with each other as individuals, outside of our roles at Evergreen,"
Ms, Rensel explains. "Then we share some ideas and processes, such as goal setting and
problem solving, which help to initiate thought and discussion on just what it is we
are trying to do at Evergreen, what's working, and how we can make things work better."
Purpose of the sessions is "not to try to determine the evaluation processes Evergreen will use," Ms. Rensel adds. "Rather, we hope to attract a wide range of persons
interested in the positive possibilities of evaluation and give them the opportunity to
meet together and explore ideas."
Ms. Rensel hopes a small subgroup of the approximately 120 who will have participated in the workshops will become involved in an evaluation study to be organized at the
end of Spring Quarter. Any Evergreeners interested in attending workshops or finding out
more about them should contact Idol, Agnew or Ms. Rensel at 866-6286.
campus spotlight
MARIANNE NELSON
FUND RAISER EXTRAORDINAIRE
It is probably difficult enough to be the only female development officer in a state
college or university on the west coast
possibly in the nation. But add the facts that
Marianne Nelson, newly appointed to that position at Evergreen is working for one of the
newest institutions in America, one which is not readily understood by persons accustomed
to more traditional educational formats and one with less than 300 alumni, and one begins
to understand the task she faces.
The slinij pretty Ms. Nelson, who has spent more than 13 years working with higher
education development programs, views her job as a chance "to create a whole new system and
to try entirely different techniques."
The task essentially, she says, is to solicit funds from the private sector for
the new state institution which will "give it the margin of excellence to rise above other
similarily funded colleges and universities." "The monies we raise can mean the difference
between an ordinary college and an excellent one," she believes. "They can enable us to
provide ever-needed scholarships and loan funds, to allocate more resources to the library,
to sponsor educational public events (like lectures, symposia, exhibits and workshops), to
encourage professional development of our staff and faculty, and to expand such cocurricular activities as the Evergreen Day Care Center, campus radio KAOS, and shoreline
development for marine recreation and marine academic programs."
"WE RAISE MONEY
NOT GIVE IT AWAY"
How to raise the money is part of the problem. Helping persons understand the
proper role of her office is the other part. "We first have to make persons understand
that our office receives money," she laughs, "we don't give it away." She says many
people have called to request financial support from her four-month-old office "when we're
just beginning to raise some."
"Besides," she adds, "when we do succeed in developing what we call the Greater
Evergreen College Fund and other developmental funds, my office won't decide who spends it.
The administration as a whole has already determined the priorities for its use."
And, Ms, Nelson feels, there are just about as many ways to raise the money as there
are to spend it. The first task, as she sees it, is to develop a core of volunteers. "The
myth that Development Officers run around knocking on doors to raise money is simply not
true," she says. "We've found the most effective way to earn financial support from others
is through volunteers who are personally convinced that the college is a source worthy
of their contributions and who can convince others of its value."
Ms. Nelson, who first got involved in raising money for higher education in 1961 while
working for the Stanford University multi-million dollar P.A.C.E. program, says the secret
of encouraging donations to an institution is "to get the right person to ask at the right
time for the right thing."
But, first you have to find volunteers
and the usual source of" such..volunteers is
is the alumni. But Evergreen, which opened in 1971, has less than 300 graduates. "This
requires innovative thinking of the development staff," she says, "We obviously have to
go somewhere else for our volunteers
like to friends of the college, to parents of
current students, and to persons interested in innovative education."
CULTIVATION PROCESS A LONG ONE
(
"The cultivation process is a long one and it can take as long as five years to secure
financial support from a donor," she continues. "If I'm really effective as a development
officer, I won't be around to see the real results of my efforts
they'll come years
from now." "But," she smiles, "it's a rewarding challenge. I grew up with a concern for
education. By accident, I landed in a relatively new field of work and have been lucky
enough to work for only those kinds of institutions which I really believe in. I can't
do this kind of job if I don't believe in the institution," she declares emphatically.
"I've kept an eye on Evergreen since 1968 and I wanted to be here."
One of 250 applicants
for the position, Ms. Nelson came to Evergreen from Menlo Park
California^ where she served as associate director of development for Menlo Park and College.
Prior to that, the Oregon-bom and reared Ms. Nelson spent a year working for a Los Angeles
consulting firm, a year as director of development for Sarah Lawrence College, a year at
Vassar College, and four years with the University of Michigan
two as Western Field
Director for Michigan's 55 million dollar campaign with responsibility for 12 western
states and two with the development staff in Ann Arbor.
Her work took her across the United States several times and to Seattle for two years
while she served as assistant field director for the 75 million dollar Stanford fund raising program. At times, traveling caused problems for the single Ms, Nelson. "I didn't
feel free to roam around the cities I was visiting like a man would," she says. "But,
male curiosity often got me in to see potential donors or volunteers other (male) development officers couldn't get near. They weren't accustomed to women working in this field."
FIELD RAPIDLY CHANGING
That field is changing rapidly, she says. "At one time, campaigns —- one which had
a specific, sometimes multi-million dollar goal set over a long period of time
were
the sure-fire answer to funding problems. That's no longer feasible," she adds. "Now
you can't assure your alumni and friends that 'we'll ask for one large gift now and won't
be back to ask for any more.' Instead, you have to establish long-range development programs which don't require constant solicitation of your entire constituency, but permit
you to work with different groups of supporters at different levels over long periods of
time."
So far, the Evergreen office is working with a newly established Corporations Committee
composed of Olympia-area business persons who are enthusiastic about the college. An
alumni association is being formed, plans are being made to establish a parents' group and
Ms. Nelson hopes to begin working with more foundations which support education.
In the meantime, she's doing her homework
researching both the college and its
supporters thoroughly
and she's buying her first home after more than a decade of
apartment living.
"I plan to stay at Evergreen," she says. And no one doubts that her stay will be
productive.
ALUMNI PONDERING ALTERNATIVES TO ASSOCIATION
A small group of Evergreen alumni met last week to consider possible alternatives to
developing a formal alumni association. After considerable discussion and a few flared
tempers, the group agreed to meet again to develop, in writing, a number of alternatives
which might be sent out to all alumni for further discussion at a large meeting to be
scheduled later this quarter.
Among those working on the association are Director of Development Marianne Nelson,
Assistant to the President Jim Sainsbury. and alumni Al Rose, Tom Sampson. Paul Roberts,
Diana Meyer, Eleanore Kenny, Chuck Towner, Bob Crocker, Dick Roberts and Tony Pantley.
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